Event Registration - Software-as-a-Service (SaaS)
The client was hosting a virtual product launch event and needed assistance in driving targeted registrations from potential customers and industry professionals.
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Category: Event Registration
Industry: Software-as-a-Service (SaaS)
Headquarters: Singapore
Company Size: Small (50-200 employees)
About the Client
The client is a fast-growing SaaS company providing workflow automation solutions for small-to-medium businesses, helping them optimize efficiency and reduce operational costs.
Challenges the Client Faced
· Low awareness about their event in target markets.
· Limited time and resources to promote the event effectively.
· Difficulty reaching decision-makers in specific industries.
Why They Chose Us
The client trusted The Target Trail for our ability to execute targeted outreach campaigns, our proven track record with event promotion, and our focus on delivering measurable results.
Partnership Objectives
· Drive 1,000 registrations for the virtual product launch event.
· Reach decision-makers in industries such as retail, manufacturing, and technology.
· Enhance brand visibility and engagement during the event.
· Strategy and Implementation
We launched a multi-channel promotion campaign that included personalized email invitations, social media advertising, and LinkedIn outreach. Our team used advanced targeting to reach decision-makers and followed up with reminder emails to ensure attendance.
Impact of Our Partnership
· Achieved 1,200 registrations, exceeding the initial goal.
· 60% attendance rate during the event, with over 400 decision-makers in key industries.
· Increased the client’s brand visibility and generated 200+ post-event inquiries.