Email Marketing - Healthcare Technology
The client, a healthcare technology provider, wanted to revamp their email marketing efforts to improve engagement and generate more qualified leads from their campaigns.
1 min read
Category: Email Marketing
Industry: Healthcare Technology
Headquarters: London, United Kingdom
Company Size: Large (1,000-5,000 employees)
About the Client
The client develops innovative software solutions for hospitals, clinics, and healthcare providers, enabling efficient patient management and streamlined operations.
Challenges the Client Faced
· Declining open and click-through rates on email campaigns.
· Poor segmentation of their email lists.
· Ineffective messaging that failed to resonate with their audience.
Why They Chose Us
They partnered with The Target Trail because of our proven expertise in email marketing, list segmentation, and crafting compelling, high-performing campaigns.
Partnership Objectives
· Improve email engagement metrics, including open rates and click-through rates.
· Implement better segmentation and personalization.
· Increase the volume of qualified leads generated from email campaigns.
· Strategy and Implementation
We conducted a thorough audit of their existing email campaigns and segmented their database based on industry, job title, and behavior. Using A/B testing, we crafted personalized, value-driven email content and optimized subject lines to improve open rates.
Impact of Our Partnership
· Open rates increased by 35%, and click-through rates improved by 20%.
· Delivered 500+ qualified leads within nine months.
· Strengthened their email reputation and engagement levels.