B2B Lead Generation – HR Professionals
The client, a recruitment solutions provider, sought assistance in identifying and connecting with HR professionals in Singapore to expand their network and promote their services. They needed to generate a database of HR decision-makers to drive their outreach efforts effectively.
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Category: B2B Lead Generation
Industry: Human Resources and Recruitment
Headquarters: Singapore
Company Size: Small (50-100 employees)
About the Client
The client specializes in providing innovative HR software and recruitment solutions designed to streamline talent acquisition processes for businesses across various industries in Singapore.
Challenges the Client Faced
· Limited access to a targeted pool of HR professionals in Singapore.
· Inefficient outreach methods that did not yield desired results.
· A need for accurate, up-to-date contact details of HR professionals with decision-making authority.
Why They Chose Us
The client partnered with The Target Trail for our expertise in delivering highly targeted B2B leads. Our proven track record in generating accurate databases of decision-makers in specific industries made us the ideal choice for their lead generation needs.
Partnership Objectives
· Build a robust database of HR professionals in Singapore with titles at or above the manager level.
· Increase the client’s reach within their target audience.
· Enable effective outreach campaigns to promote their recruitment solutions.
· Strategy and Implementation
We conducted extensive primary and secondary research to identify HR professionals across various industries in Singapore. Using professional networking platforms, databases, and other resources, we compiled an accurate and verified list of over 3,000 HR contacts. Each contact was categorized by job title, industry, and company size to ensure effective segmentation for targeted outreach.
Impact of Our Partnership
· Delivered a comprehensive database of over 3,000 HR professionals in Singapore.
· Enabled the client to execute successful email campaigns, achieving a 30% response rate.
· Improved brand visibility and established strong connections within the HR industry.
· Generated over 150 inquiries for their recruitment solutions within the first three months.